Case Studies
Understanding Preferences for Cancer-Specific Health-Related Quality of Life
A cross-disciplinary consortium engaged the research company SurveyEngine with Voice-It to support the validation of a cancer-specific HRQoL measure known as the QLU-C10D. Beyond tool validation, Voice-It’s collaboration extended to sourcing patients to develop country-specific value sets for over 13 countries.
Understanding Rent-Seeking Preferences in Bhubaneswar Using Discrete Choice Modelling.
Dr. Piyusa Das from KIIT School of Management used the SurveyEngine software to teach choice modelling methods and design choice experiments as part of the Introduction to Marketing Analytics course. This study aimed to identify key attributes influencing rental decisions, helping property owners and developers better understand tenant preferences.
Understanding Public Preferences for Allocating Ventilators in an Intensive Care Unit
The COVID-19 pandemic presented shortages in healthcare resources, including the availability of ventilators in intensive care units. How should ventilators be allocated among those who need them? Researchers in Australia wanted to understand the public’s perspectives and engaged Voice-It to connect patients to the research.
Using AI Technologies at Self-Checkouts
Dr. Thomas Magor from the University of Queensland used the SurveyEngine software to teach choice modelling methods and to design choice experiments during his Business Research Strategy course.
Who Would You Befriend?
Voice-It provided Survey student licenses to a class of students in the Patrick Leahy Honors College at the University of Vermont. The course, “Human Decision Making and Choice”, was developed by Prof. Eline van den Broek-Altenburg and reviews a wide-ranging set of theoretical models for individual choices drawn from social psychology, economics, (moral) philosophy, marketing and other disciplines.
Defining Utility Values for Patients with Tardive Dyskinesia
October 2022, Results published: https://doi.org/10.1080/03007995.2021.2022918
a time trade-off (TTO) study to measure health state preferences and estimate utility values from the perspective of the US general population, accounting for factors affecting quality of life was run with respondents sourced by Voice-It.
Understanding Preferences for
Rheumatoid Arthritis Prevention
October 2022, Results published: https://doi.org/10.1093/rheumatology/keac397
A major public-private consortium, commissioned Voice-It to source patients for a mixed-method preference study bring Choice Experiments and Thresholding together.
Vignette Study Informs
Clinician Decision Patterns
October 2022
A UK-based CRO used Voice-It to develop a vignette study aimed to better understand the prescribing of oral treatments for a heart condition.
Modelling Card Services, Rates
Fees and Market Share
December 2010
Using Choice Modelling the bank reconfigured cards increasing revenues estimated at $8 million.
Retail Packaging Optimisation
using Discrete Choice Modelling
July 2015
A packaging experiment for “Chocolate & Love” show that even small layout changes have an impact on choice.
Modelling Introduction of a new Coke Variant
June 2008
A successful pricing and packaging strategy was created for Coca-Cola to introduce a new variant and avoid caniibalisation of their existing range.
Modelling Magazine Choice
to Optimise Layout Elements
August 2008
A visual experiment on 200 possible layouts discoveres a ‘best layout’ 10 times better than worst.
Qualifying the Value of Biodiversity in Germany
July 2017
The BioHolz project used SurveyEngine data collection and software to support the implementation of the German National Biodiversity Strategy.
Maximising Attendance
and profitability of an Outdoor Event
August 2005
An events organiser’s hunch is confirmed and Sydney’s Bondi Beach becomes a Winter Wonderland.